Social networking

Reading about social networking building I came across an article which can be summarized as: many people turn to networking when they're looking for a job, but the best time to build your network is before you need something; and the best time to keep that network strong is always. But what is the best way to do that? Simply collecting business cards and attending events may expand your number of contacts, but does not increase the likelihood that those contacts will benefit you in the future. To reap the benefits of networking when you need them, you must know how to make your network work for you, and how you can work for your network. The most universally agreed upon networking tip is this: Offer to help others first and they will return the favor.
To gain credibility, which can grow, one has keep appointments, act on promises, verify facts, and render the service that is expected of him.
Networking well makes for a brighter future, it is advisable to think beyond a current need. People tend to forget about the importance of long-term credibility because they're so focused on making an immediate sale. But with that approach one can only eat what he kills that day. Focusing on becoming known and trusted instead; a long-lasting relationship is more beneficial to both parties.